The Quad in Las Vegas is getting a new name and a $223 million facelift

Yesterday afternoon Caesars Entertainment announced that $223 million in renovations along with a complete rebranding are slated for The Quad.

On Oct. 30, 2014, the property will officially become The LINQ Hotel & Casino.

A rendering of the exterior of The LINQ Hotel & Casino

The Quad, which is located near the heart of the Las Vegas Strip, has already been undergoing a major makeover. Formerly known as the Imperial Palace, the hotel was renamed in December 2012. It’s been a hub of construction activity ever since.

This second rebranding, however, seems a natural transition to better align it with The LINQ, an open-air, pedestrian-only district situated along the corridor between The Quad and Flamingo. Also owned by Caesars Entertainment, this $550 million project debuted in phases beginning in late December 2013. Packed with numerous dining, drinking, retail and concert venues, it’s anchored by the 550-foot-tall High Roller observation wheel.

According to Tariq Shaukat, executive vice president and chief marketing officer of Caesars Entertainment, The LINQ Hotel & Casino will provide guests with a “connected environment,” one that puts “all the great restaurants, shops and experiences available at The LINQ promenade right at their fingertips.”

A rendering of the lobby experience at The LINQ Hotel & Casino

A huge part of the multimillion-dollar plan to overhaul The Quad includes room renovations. The LINQ Hotel & Casino will house 2,256 accommodations. Standard rooms will feature contemporary designs with one of three accent wall murals that offer stylized interpretations of vintage Vegas. Floor-to-ceiling windows will showcase views of the High Roller, the Strip or the surrounding city. In addition, guests will enjoy amenities like pillow-top mattresses, iPod docking stations with speakers, 47-inch flat-screen TVs, marble bathroom countertops and rain shower heads. Wireless internet access will also be available in the rooms and all of the resort’s common areas.

“The LINQ Hotel & Casino will immerse guests into social lifestyle experiences through provocative yet approachable modern offerings,” said Bob Morse, president of hospitality of Caesars Entertainment. “This new hotel is bold, graphic, social and digital with dynamic community spaces designed for the socially engaged traveler.”

Renderings of the renovated rooms at The LINQ Hotel & Casino

For example, the arrival experience at The LINQ Hotel & Casino will involve an automated check-in process, and there will be a concierge touch-screen option to make reservations for restaurants or book tickets to shows and concerts.

Besides standard rooms, The LINQ Hotel & Casino will have 204 suites along with 29 “cabana suites.” Each cabana suite will boast a private patio with a daybed as well as easy access to the resort’s remodeled pool deck.

To be unveiled in spring 2015, this deck will be comprised of two separate pool experiences. The first one will be ideal for swimming and sunbathing, while the second one will provide a dayclub vibe complete with a live DJ.

Also in spring, The LINQ Hotel & Casino will introduce a new lobby bar called the Living Room. A special menu will allow you to reserve your favorite board games to either play there or bring up to your room. Plus, there will be a new coffee shop, new retail options and a new 15,000-square-foot spa and fitness center.

Last but not least, The LINQ Hotel & Casino will debut its Vortex Roof Deck on the property’s fifth floor. This 21,000-square-foot attraction will not only be eye-catching, but it will also be able to host events such as concerts, fashion shows and weddings – all while providing remarkable views of the Strip.




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